The problem with eCommerce

It turns out it’s pretty easy to lose money. Here’s what brands can do.

This article was originally published via my newsletter, Curious Commerce — a weekly dive into the latest happenings in consumer and retail, through a strategy lens.

I’ve been amazed at how quickly the stores in my neighborhood have facilitated a digitally-enabled experience in response to COVID restrictions. Local restaurants are using Instagram to push out menus and posting Venmo codes in their windows to facilitate payment. Local…