The problem with eCommerce

It turns out it’s pretty easy to lose money. Here’s what brands can do.

This article was originally published via my newsletter, Curious Commerce — a weekly dive into the latest happenings in consumer and retail, through a strategy lens.

I’ve been amazed at how quickly the stores in my neighborhood have facilitated a digitally-enabled experience in response to COVID restrictions. Local restaurants are using Instagram to push out menus and posting Venmo codes in their windows to facilitate payment. Local…



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store