Retail Math: Understanding the basics

The Retail Tree is an elegant framework to understand and interpret sales performance

Photo by Marcin Kempa on Unsplash

I’ve worked in retail for many years, first as a management consultant and then in strategy. I’ve sold (and helped my clients sell) everything from jewelry to pasta sauce to women’s clothes to cruises. I’ve sold things online, in malls, and in boutiques. Through it all, there has been one framework that has…