The next Warby Parker: 5 new business models tackling the future of DTC

A DTC founder shares her observations on what’s next for the industry

A selection of DTC brands you might recognize from your Instagram feed

I’ve been building Keaton for the past two years. We created the Perfect Pant for women, designed with input from 300 young professionals, and we sell online. We’re what has traditionally been called a “DTC brand.”