Learning to bring my authentic self to work inspired me to start Keaton, the capsule wardrobe for modern office

Melina Flabiano
5 min readOct 17, 2019

In Spring 2019, I started Keaton after years of struggling to find work clothes that made me feel confident and powerful as a young professional. Our clothes feature easy-care fabrics and functional details based on feedback from hundreds of women. Keaton’s mission goes beyond product design. I learned the hard way that confidence comes from feeling comfortable bringing one’s whole self to work. In building Keaton, we are creating a future where young women feel truly

--

--

Melina Flabiano

Consumer and retail strategist. Weekly insights on the future of shopping: melina.substack.com